White Rock Burger Co.

Working with White Rock Burger Co. is a highlight of our week. From their signature smash burgers to the awesome crew behind the grill, we’ve had a blast capturing the magic of the Russell Ave window since day one. Through stylized photography and high-energy reels, we’ve helped turn this hidden gem into a local powerhouse with a loyal (and very hungry) community.

• Brand Growth & Visibility: Scaled the brand’s digital presence to over 500k monthly impressions during the opening month, establishing the "Rear Window" as a top-tier dining destination.

• Revenue Generation: Implemented strategic social campaigns that consistently drive over $5,000 in weekly revenue via organic social conversion.

• High-Fidelity Content Creation: Directed and produced stylized, high-energy reels and professional photography, focusing on the "Anatomy of the Smash" to highlight ingredient quality and the unique cooking process.

• Influencer Marketing & PR: Orchestrated a high-impact Media Night for 30+ local influencers and managed regular media visits, securing features in outlets like Daily Hive to build massive local authority.

• Menu & Offer Strategy: Developed and launched high-converting bundles to increase Average Order Value (AOV) and drive mid-week sales.

• Omnichannel Marketing: Successfully expanded brand reach from the flagship Russell Ave window to high-traffic community events like the White Rock Farmer’s Market.

• Platform Management: Full-scale management of the Instagram page, focusing on high-engagement storytelling and a seamless customer journey.